The big picture
World-renowned for its spectacular landscape and rugged, wild beauty, the West Coast is both a magnet for tourists and an attractive, resource-rich location for businesses wanting to stay connected and internationally competitive.
Offering a wilderness of rivers and rainforests, glaciers and geological treasures, the West Coast's tourism industry leads New Zealand for annual growth in visitor expenditure – but untamed nature is not all the region has to offer. The West Coast is marked by a trailblazing spirit, leveraging the latest technologies to maximise opportunities and pioneer new ways of doing things. Investors will find a burgeoning digital technologies industry, including a rising hub for connective technology in Westport.
The West Coast also has long-standing strengths in agriculture, energy and minerals, which offer both solid performance and the potential to be leveraged for a new wave of innovative, internationally-competitive businesses.