The big picture
As New Zealand's largest sheep farming region, Manawatū-Whanganui is well-known for agriculture and food production – but it's also set for continued growth as a distribution and logistics hub and a high-value tourism destination.
Manawatū-Whanganui's extensive primary sector has given rise to significant innovation, emerging technologies, and high-growth foodtech and agritech sub-sectors, all with significant investment potential. The region is also ideally located for distribution and logistics, with key multi-modal hubs in the cities of Palmerston North and Whanganui, and major infrastructure upgrades that will further strengthen their advantages over the next ten years.
Manawatū-Whanganui is a beautiful area with unique landscape features and authentic Māori cultural resources. Tourism is valuable to the region, and significant growth in this sector is expected to continue.