The big picture
The first place in the world to see the sun rise each day, the Tairāwhiti-Gisborne region shines for horticulture and food and beverage production, and also offers significant potential for further growth in wood processing and tourism.
Tairāwhiti-Gisborne features high sunshine hours and thousands of acres of fertile land surrounded by hills and the Pacific Ocean, creating a unique micro-climate with some of the best farming and growing conditions in the world. These conditions also give the region a forestry production advantage, with rapid tree maturation and matching opportunities in wood processing.
Sunny conditions and beautiful beaches, combined with significant Māori cultural features, a renowned festival calendar and world-class vineyards, also give Tairāwhiti-Gisborne strong tourism appeal.