The big picture
The Bay of Plenty is a title holding much promise, but it's one to which this region can certainly lay claim. Its diverse landscape supports many thriving industries, from forestry, horticulture and food production to leading-edge manufacturing and materials research.
The Bay of Plenty's primary and land-based industries offer attractive potential for investors to leverage their strengths. Dairy production is a key sector, with large areas of land available for high-yield production. The Bay of Plenty's resource-rich coastline also hosts a developing aquaculture industry, opening up several potential investment opportunities.
Part of a high-growth "golden triangle" also including Auckland and Hamilton, the city of Tauranga has ready access to major New Zealand and global markets, with excellent road and rail infrastructure and the country's largest international port.